Hotel Listing Monitoring: The Guide to Monitor Hotel Prices Skip to content
Home » Manage Your Hospitality Business » Hotel Listing Monitoring: The Essential Guide to Monitor Hotel Prices
Tomi Ogundayo – 5 Apr, 2024
Manually monitoring hotel listings
Manually monitoring prices is easy. You can start with a platform like Booking.com, checking what other hotels potential guests view alongside your property. Manually navigate prices by:
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Locating your listing on Booking.com and go to the bottom.
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Under you’ll find a section of other properties guests may have chosen over yours.
Using this, you can easily obtain their seasonal room rates, view amenities guests prefer, and understand where your property’s value lies.
Using monitoring technology makes everything easier
Having access to the right monitoring tools makes a difference. The right tool for your hotel should not just provide prices, but actionable insights to help with your more strategic pursuits. Consider a tool that prioritises:
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Integration: A hotel price monitoring tool should integrate seamlessly with your planned distribution channels. Bouncing between third-party channels is going to slow you down.
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User-Friendly: If you need a support team to navigate one tool, it’s not the tool for you. The right monitoring tool’s interface should be easy enough for everyone on your staff to interact with.
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Customer Support: Monitoring services should be able to measure distribution channels with multiple sites and large numbers of rooms. A business with many moving parts needs a team of experts able to keep them glued together.
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Automation: Price monitoring can take countless resources if done manually. The right tool should have a suite of automations that dynamically adjusts prices based on parameters set.
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Robust Data: Lastly, the right monitoring tool gives you valuable data insights that allow you to adapt your price. Whether it is competitor pricing, or seasonal insights, your chosen monitoring tool must help you take advantage of market trends.
Using artificial intelligence to enhance revenue
Sophisticated software solutions harness artificial intelligence to assimilate colossal datasets, offering hotel owners insights for dynamic pricing decisions. Pros include:
However, there are downsides, like the expense and the hassle of manual syncing with booking sites to account for commissions.
Opt for a tool that seamlessly integrates with your PMS
Opting for an integrated solution like PriceAdvisor by Amenitiz, which merge with your PMS and Channel Manager seamlessly, could serve as an extended arm of your core business. It alleviates the manual strain, offering a real-time dashboard with insights into your hotel’s competitiveness.
This solution ensures accurate content and data-sync across platforms, sparing you the complexity of individual content verification service sets.
Pros: It makes monitoring easier
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Ensured accuracy and elimination of manual errors
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No extensive Excel skills required
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Automatic recalibration of prices on OTAs
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A valuable proactive approach to hotel industry pricing strategies
Cons: It might make content accuracy harder
Even a machine needs a bit of human ingenuity to keep it running. While A.I. can speed up the process, these tools sometimes grapple with ensuring content accuracy. Hoteliers can avoid this by assigning a content monitor to the tool.
FAQ: Hotel Listing Monitoring
Can I monitor my competitors’ prices easily?
With the right technology and systems like PriceAdvisor, monitoring your competitors’ prices becomes not only easy but an integrated part of your daily operations.
What are the main benefits of hotel listing monitoring?
The most obvious benefit is enhanced revenue. Monitoring allows you to stay ahead of market changes, allowing for more strategic pricing strategies.
Is manual monitoring of hotel prices effective?
If your goal is more reservations, manually monitoring room rates will work. But while effective, it’s also time-consuming and error-prone. We recommend using a service or solution to save time and money.
How do I choose the best hotel listing monitoring service?
Assess your hotel’s needs, consider your budget, and evaluate the value of manually monitoring listings for free or contracting services that will help you strategise your hotel rates.