It’s not just the selfie station – it’s where the biggest impressions make the biggest impact
Aug 19, 2024
Extravagant bathrooms are becoming more common in restaurants around the world as companies harness the power of social media to turn customers into unpaid marketers. This trend is evident with over 9 million #bathroomselfie hashtags on TikTok, along with numerous tutorials on how to capture the perfect shot.
Key takeaways
- Striking bathroom design is a simple yet effective way for a restaurant to make a lasting impression, according to Megan Power, a designer at Workind Studio in Southern California. “Bathrooms can be the most photographed spots in a restaurant,” she notes, “and they often become a topic of conversation among diners;”
- Focusing on the bathroom experience can also manifest itself in more subtle ways. At Penny, the acclaimed seafood counter in New York’s East Village, co-owner Chase Sinzer admits that he pays more attention to selecting the soap and candles for the restrooms than almost any other aspect of the restaurant.
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