Influencer Marketing: Measuring True Value for Hotels – Casey Barks, Staypineapple Hotels

In this episode, Casey Barks, Vice President of Marketing at Staypineapple Hotels, shares his insights on how Staypineapple has digitized and streamlined its influencer management process.

Listeners will learn:

• The tools and metrics Staypineapple uses to evaluate an influencer’s true monetary value (03:52)
• Their innovative approach to influencer contracts, ensuring accountability and protecting the hotel’s interests (06:50)
• Why influencer marketing is set to become even more significant in the future and how the hospitality industry can do it right (10:29)

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands