This episode is sponsored by Sojern – the #1 marketing platform for hospitality
What could it look like to use history to ground your hospitality business in a sense of place, shape the culture of your teams, and make your guests and neighbors feel more connected to your hotel?
I can’t think of someone better suited to show us what this can look like than Cynthia Leonard, the historian at The Broadmoor in Colorado Springs, Colorado – one of America’s most iconic grand resorts. In this episode, you’ll learn how Cynthia uses history to engage their teams and delight their guests.
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This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.
Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
