Encounters Across Cultures: How We Combined Art, Technology & Travel – Teresa Muk, Swire Hotels

I love how art can enhance hospitality and the travel experience, and in this episode, Teresa Muk, Head of Brand and Strategic Marketing at Swire Hotels, explains the latest activation they’ve done at their luxury hotel collection, The House Collective.

The project we’re discussing today is called ‘Encounters Across Cultures‘, and it’s being hosted in four cities: Hong Kong, Shanghai, Chengdu, and Beijing. It features artists using biometric data to create music and art that reflect each city’s character. These installations will be displayed in The House Collective’s hotels through early next year to showcase the blend of art, technology, and culture and celebrate the return of travel post-pandemic.

I found this quite impressive and think it will inspire you to think about how art can play a role in the way you provide hospitality.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands