PKFARE Built Strategic Partnership with Starlings to Expand Presence in Latin America
SHENZHEN, CHINA, Sep 9, 2024 – PKFARE, a leading
Global travel products aggregator PKFARE has revealed its partnership with Starlings, a leading integrator in Latin America known for providing innovative technological solutions in the travel industry.
This collaboration aims to enhance access to PKFARE’s extensive global flight inventory, comprising over 600 airlines across more than 100 countries and regions, for travel agencies throughout Latin America.
PKFARE has been experiencing rapid growth, with a presence in 14 offices worldwide and a team of over 280 professionals.
It said it recognises Latin America as a key growth driver, having established a dedicated regional team post-pandemic to accelerate local expansion efforts.
Through this partnership, PKFARE will extend its reach to Starlings’ clientele, including leisure travel agencies, corporates, OTAs, consolidators, and global tour operators.
Starlings’ customers will benefit from PKFARE’s flight content from Asia Pacific, North America, Europe, and the Middle East, accessible via Starlings’ agent front or API at no extra tech costs.
The agreement between the two is said to remove integration hurdles, language barriers and settlement issues, for Starlings’ customers in sourcing global content.
“We recognize the unique value Starlings brings to its customers, facilitating efficient access and management of air contents for travel agencies,” said Jason Sui, co-founder and senior vice president of PKFARE.
“We are excited about this partnership, as it promises mutual benefits by enriching Starlings’ content offerings and supporting our expansion goals in Latin America.”
Joaquin Navasal, CEO of Starlings and chairman of Volans Group, agreed: “We are committed to enhancing our customers’ experience by collaborating with global leaders to expand our content offerings.”
He added: “PKFARE’s extensive content coverage, competitive pricing, and technological superiority make them a great partner. Together, we aim to deliver enhanced travel options and superior customer experiences across Latin America.”
