Revitalizing a City: How San Francisco Travel is Leading Growth through Innovation and Collaboration – Anna Marie Presutti, SF Travel

In this episode, Anna Marie Presutti, the new President & CEO of San Francisco Travel, shares why she stepped into this pivotal role, what she believes it will take to bring San Francisco back into the spotlight, and the opportunities she sees for the city and its hospitality community.

Listeners will learn:

• What excites Anna Marie most about her new role as CEO of San Francisco Travel (02:22)
• The progress being made in San Francisco’s recovery and what it took to drive action and results (05:45)
• The role of sales in driving tourism and visitation to a destination (08:47)
• The “It All Starts Here” campaign and how it authentically represents San Francisco’s position as an innovator (11:08)
• What it means for a destination to be “easy to do business with” (14:05)
• Emerging travel and tourism trends, particularly in urban travel (16:15)
• How hospitality business owners and operators can collaborate with San Francisco Travel (18:38)
• The importance of travel and tourism to a city’s economy and overall vitality (20:59)

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands