Up Hotel Agency has launched Chameleon, the first dynamic AI-driven website tool specifically designed for small and independent hotels to compete with big brands and OTAs in delivering personalised and curated website experiences with a focus on conversion.
The specialist hotel digital marketing agency Up Hotel Agency has developed its new toolkit to improve usability and website personalisation for every visitor.
With the focus on increasing conversion for direct bookings, Chameleon automatically learns how a user interacts with the website.
By using recognised patterns, AI, and site analytical data, the tool adjusts and optimises the website content to be tailored to the needs of each individual user offering a slicker web experience.
Chameleon blends into the website dynamically, tweaking and customising the content to provide the best booker experience.
Key features include Auto-booking Search for remembering visitors booking search data with pre-populated fields; Smart Room Order to surface the most viewed room types; Currency Conversion using the visitor’s native currency with up-to-date exchange rates; Suggested Page Section to present pages appropriate to key conversion paths including recently visited pages, among others.
Beyond presenting the hotel and room packages, Chameleon can be configured to drive product and service upsells, promoting a range of offers to help convert the guests or encourage them to enter the booking flow using a range of pop-ups, call out tabs and intent messaging.
Visitors’ data is stored on the User’s browser avoiding any GDPR and data privacy issues saving another headache for hoteliers.
“We were frustrated that many great technologies were unaffordable for many of our hotel clients,” said David Ohandjanian, director and founder of Up Hotel Agency.
“For smaller groups and independent hotels, budgets made it impossible to custom-create enhanced, dynamic and AI features – and therefore unable to compete with large groups or OTAs.
“So, we set out on a mission to unleash these technologies for all our clients to benefit from. We have combined the knowledge of our team with the power of AI, dynamic content, personalisation and conversion in one central evolving tool at an affordable monthly subscription for hotels.”
