China remains a pivotal factor in the Asia-Pacific region, capable of shifting in many directions and influencing future travel trends
Oct 29, 2024
Recent economic stimulus measures and strong travel activity during Golden Week in early October have fueled optimism. Although outbound travel from China hasn’t returned to pre-pandemic levels, hoteliers in neighboring countries remain hopeful for a resurgence in Chinese visitors.
Key takeaways
- This year, the number of Chinese travelers to Thailand is only about 50% to 60% of pre-pandemic levels;
- The recovery of Chinese outbound travel is unlikely to reflect pre-pandemic trends, particularly in terms of large tour groups visiting traditional tourist sites;
- More Chinese travelers are seeking unique experiences and are willing to spend, with a growing interest in dining at Michelin-starred restaurants and rooftop venues.
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