Learn how to earn media coverage that accelerates your career and builds your company from three of hospitality’s top media professionals. In this replay of a special LinkedIn Live collaboration between Hospitality Daily and hertelier, you’ll discover proven strategies for crafting compelling stories, landing meaningful coverage, and maximizing media opportunities.
Our Expert Panel
- Emily Kanders Goldfischer: Founder & Editor-in-Chief of hertelier, former VP of PR at Loews Hotels
- Nancy Mendelson: Co-founder & Columnist at hertelier, veteran communicator (CBS, Loews Hotels)
- Josiah Mackenzie: Host & Producer, Hospitality Daily
In This, We Cover:
- The democratization of media and why it matters now
- Why compelling stories can come from any level of an organization
- How to craft stories that journalists actually want to cover
- Tips for interview preparation
- Common mistakes to avoid
- Strategies for maximizing media coverage once you get it
- Special considerations for women in hospitality
- Action steps to begin
Notable Quotes
“Speak to express, not to impress.” – Nancy Mendelson
“Media inspires media… Being in one publication makes you more interesting to other journalists.” – Emily Kanders Goldfischer
“It is very rarely the CEOs that are the most interesting stories.” – Josiah Mackenzie
Resources Mentioned
- Book: “Trust Me, I’m Lying” by Ryan Holiday
- Industry podcasts: Hospitality Daily, No Vacancy with Glenn Haussman, Modern Hotelier, Suite Success
Connect
A few more resources:
If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!
Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands
