New appointment will see its specialised analysis capabilities grow
Mabrian, the global travel intelligence company, is expanding its analytics team with the addition of seasoned hotel and travel technology expert, Cristina Panizo.
Panizo will take on the role of head of insights & tourism advisory under the leadership of Sonia Huerta, a strategic move to strengthen Mabrian’s consultancy capabilities.
With over a decade of experience in the tourism and hospitality sectors, the newly appointed head of insights & tourism advisory brings to Mabrian extensive expertise in hotel technology innovation, business strategy, and destination marketing.
Her career spans leadership roles in organisations such as Hesperia World, where she served as sirector of information technology, managing Business Intelligence, project management, and controlling initiatives.
She has also worked as a consultant at Deloitte, designing strategic plans for hotel chains and destinations, and at THR, focusing on destination marketing.
Panizo graduated in Business Administration at Universitat Pompeu Fabra and specialised in Marketing at ESAN, and holds an Executive Leadership Certificate from Cornell University and a Digital Transformation Certificate from UC Berkeley.
At Mabrian, she will leverage her expertise in digital transformation and strategic consulting to drive business development within the Travel & Tourism industry.
![[UPDATE] TRIBE steps up its expansion in France and Europe](https://en.10minhotel.com/wp-content/uploads/2025/07/tribe-expansion-800x550.jpg)
