Tours and activities marketplace in Spanish Civitatis and Latin American ‘superApp’ Rappi have announced its partnership, launching a new tours and activities vertical within the Rappi platform.
This collaboration will provide more than 50 million Rappi users in Latin America access to more than 90,000 curated global experiences from Civitatis, all in Spanish.
Through this strategic partnership, Civitatis is expanding its presence in the region.
The Rappi Travel platform, which already includes flights, hotels, packages, and car rentals, will welcome the addition of the new Tours & Activities vertical.
With the upcoming integration of this vertical, Rappi Travel provides a complete travel solution, catering to every aspect of a journey in one place.
Alberto Gutiérrez, CEO at Civitatis, said: “This agreement with Rappi is an important step in further strengthening our strategic position in Latin America via access to over 22 million active users in the region.
“Rappi is the first ’superApp’ in Latin America and, as such, is the perfect partner, fitting very well with our model of working with sales channels that provide access to guests that would otherwise be very hard for local and regional travel & tours companies to reach directly.
“At the same time, our 90.000 tours & activities available in Spanish and Portuguese languages worldwide benefit from this agreement by expanding their distribution reach in the important Latin American outbound market.”
Guido Becher, global head of Rappi Travel, added: “This strategic alliance represents a step forward in Rappi’s mission to simplify the lives of its users.
“This partnership is a clear example of how leading companies in the global travel industry are turning to Rappi to reach new audiences in Latin America, placing their confidence in our platform to do so.
“Now, users can find in a single app not only solutions for their day-to-day lives, such as delivery to restaurants, pharmacies, and supermarkets, but also everything they need to book their trips and weekend getaways with the best benefits.”
“At Rappi Travel, we are committed to continuously innovating and offering more value to our users in Argentina, Mexico, Colombia, Peru, Chile, Brazil, and Uruguay.
“Through this partnership, we enable our users to access a vast array of experiences, whether they are traveling abroad or exploring their own cities.”
The new Tours & Activities product on Rappi Travel, developed in collaboration with Civitatis, offers a range of user-friendly features designed to enhance the customer experience.
Users can enjoy instant bookings for a wide variety of experiences, including excursions, guided tours, local activities, and tickets to parks and attractions.
Exclusive benefits for Rappi’s loyalty programme users are being developed to provide even more value.
