NewcrestImage continues to grow its portfolio of luxury full-service properties with the addition of The Beeman Hotel, which features 296 guest rooms and suites over nine floors.
“The Beeman is a very high-quality property that offers tremendous upside potential to help drive our ambitious growth goals,” said Mehul Patel, Managing Partner and CEO of NewcrestImage. “To further and fully optimize this hotel’s value and profits, we intend to rebrand in the high-end upscale category.”
NewcrestImage has selected Coury Hospitality to manage the property. Coury, along with its Concert Hospitality affiliate, already manages four upscale properties for NewcrestImage in the Dallas-Fort Worth metroplex – The Southlake Hotel, The Magnolia Hotel, Marriott Westlake, and The Sinclair.
“Our team has the proven ability to maximize owner profits while enhancing the guest experience, particularly by revitalizing and activating food and beverage offerings and other public spaces,” added Paul Coury, CEO of Coury Hospitality. Both NewcrestImage and Coury are based in Dallas.
The Beeman is conveniently located adjacent to Southern Methodist University (SMU) and the George W. Bush Presidential Library, and is less than six miles from the Kay Bailey Hutchinson Convention Center, the 20,000-seat American Airlines Center, Love Field, and NorthPark Center, with its more than 200 deluxe retail shops, restaurants, movie theatres, and art exhibitions.
Fully renovated in 2021 with a stylishly sophisticated and handsomely hip design theme, the hotel’s amenities include a heated indoor pool, 24-hour fitness center, 12,000 sq. feet of flexible conference space, lounge with video games, coffee shop, and the Seely Mill authentic Texas BBQ restaurant.
