The business travel industry celebrates a year of exceeded expectations, paving the way for growth and strategic investments in 2025
Dec 4, 2024
A recent Global Business Travel Association (GBTA) poll reveals that 86% of global business travel buyers and suppliers believe business travel met or exceeded expectations in 2024.
Key takeaways
- Optimism for the future: 67% of professionals express optimism about the industry’s outlook, signaling a push for business travel growth in 2025;
- Minimal travel restrictions: Over half (55%) are not considering significant limits on business travel, with only 17% citing economic concerns as a factor;
- Increased budgets: 52% of buyers, up from 44% in 2023, anticipate higher travel budgets, especially for customer-facing meetings.
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