Asia is being targeted for growth by Tui with plans to more than double the number of own brand hotels across the region.
The group currently has 18 hotels in six countries in Asia with resorts in the Maldives, Thailand and Sri Lanka part of the Tui portfolio.
The first new projects have now been confirmed, predominantly with the Tui Blue brand, as well as the Tui Suneo option for price-conscious holidaymakers scheduled to open in China in 2025.
A new concept is also being created for guests looking for contemporary, laid-back luxury. A new-build project is planned for ‘The Mora’ brand in Bali, which will be realised in the coming years, according to Europe’s largest tour operating company.
Hotels were opened in China and Malaysia were opened for the first time this year together with expansion into Vietnam with Tui Blue Berawa (pictured).
Tui is also now represented in the Thai capital for the first time with its own hotel brand, Tui Blue Maduzi Bangkok.
Further new openings are already being planned for 2025 via projects in collaboration with local partners under management or franchise agreements.
Chief executive Sebastian Ebel said after a visit to China and Vietnam: “Asia is very attractive – for Tui as a hotelier and in future also as a tour operator with package holidays as an export hit.
“The growing middle class, the increasing demand for high-quality holiday offers and the potential to implement sustainable tourism concepts make the region a strategic growth area for the Tui Group.
“We offer holiday packages for guests from Europe in the Far East and attract travellers from Asia who spend their holiday in the region.
“We are therefore tapping into new customer groups internationally, which will enable us to expand our global presence. This contributes to our goal of growing sustainably and profitably with more customers and more products.
“Our customer base is broadening and becoming more globally distributed. This will also make us less dependent on Europe, where the economy has recently slowed down.”
Tui holiday experiences chief executve Peter Krueger added: “We want to continue to grow globally with our 12 differentiated hotel brands.
“Our partners in the Far East trust in Tui’s great expertise and the service quality of our hotels.
“We are offering more and more products in Asia and also for guests from Asia. In the coming years, we will more than double our number of the hotels in the region.”
