Guest Experience Tech: What I Learned Building, Selling, and Using It – Danica Smith

In this episode, Danica Smith, Founder of MorningStar GX, shares her insights on using technology to enhance guest experience in the hospitality industry. Listen now to learn:

• The importance of focusing on guest satisfaction as the ultimate goal of implementing new technology.
• The significance of simplicity and clarity in technology adoption and project goals.
• The value of beta testing and ensuring the basics of guest experience are covered before implementing advanced tech solutions.
• The importance of viewing hotel tech providers as partners (instead of vendors) and the importance of transparency and authenticity in those relationships.
• The impact of industry acquisitions on open API strategies and integration challenges.
• Practical advice on evaluating potential tech partners and ensuring effective integrations.

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands