Vanessa Heydorff, Managing Director France of Booking.com, highlighted the company’s resilience, the growth in bookings, and initiatives to support hoteliers, particularly through the “connected travel” model and solutions to optimize revenue.
Booking.com has demonstrated strong resilience in the hospitality industry, with a 35% increase in reserved overnight stays compared to 2019. In 2023, the company reached one billion reserved overnight stays, confirming continuous growth in this sector. The internationalization of the customer mix…