Hilton CEO Highlights U.S. Tourism Decline: Global Market Share Falls from 10% to 5% Over 30 Years
📈 Mar 11, 2026, Washington, D.C.: Hilton CEO Chris Nassetta highlighted the U.S.'s declining share of global tourism, dropping from 10% to 5% over 30 years. Regaining this could boost the economy and create millions of jobs. He noted geopolitical tensions, a K-shaped recovery in travel spending, and emphasized the need for marketing and reducing travel barriers. Hilton sees stronger performance in U.S. mid-market hotels, supported by reduced housing costs, favorable tax policies, and AI investment.
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