Why Advocacy Is Essential to Keeping Business Travel’s Seat at the Global Table
🗺️ GBTA, representing the $1.48 trillion global business travel industry, prioritizes infrastructure investment, sustainable travel, and reinvesting taxes. As of January 2026, industry optimism faces concerns about costs and border rules. GBTA urges US CBP to balance ESTA changes, with 78% of polled organizations frequently sending employees to the US. In Brussels, GBTA aligns with EU policies on digital borders and sustainability. Key US advocacy includes modernizing air traffic control and scaling sustainable fuels, continuing into 2026.
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