GBTA Calls for Balanced Approach to New ESTA Requirements, Citing Risks to Global Business Travel, U.S. Competitiveness, and International Data Privacy Compliance
🛬 February 2026, Alexandria, VA: GBTA, representing the $1.57 trillion global business travel industry, urges U.S. Customs and Border Protection to reconsider proposed ESTA changes. Concerns include increased administrative burdens, potential conflicts with EU data laws, and travel barriers. 78% of travel professionals express concern; 67% of Europeans prefer avoiding U.S. trips if excessive personal data is required. The proposed changes risk shifting travel patterns, potentially reducing U.S. business travel by up to 29% short-term.
Share
