According to a recent Amadeus study, personalization is seen as a key driver of business value for hoteliers, with 85% believing it can generate more than 5% additional revenue
May 17, 2024
The new report, Travel Technology Investment Trends 2024, published today from Amadeus finds hoteliers expect to increase their investment in technology by an average of 16% over the coming 12 months, with one in five planning to invest over 20% more than they did last year.
Key takeaways
- All hoteliers surveyed (98%) recognize that Artificial Intelligence (AI) has the potential to bring significant benefits to their businesses;
- Nearly half of all those surveyed (49%) said they hope AI will be able to help them to identify and offer upsell opportunities to travelers at all stages of the booking process;
- They are also looking to AI to help manage data effectively and generate automatic content for their websites, suggesting that AI is being considered across a wide range of hotel functions.
Download the full study at Amadeus
