In collaboration with leading media platform Jing Daily, Marriott International unveils an in-depth report shedding light on the evolving landscape of luxury travel in China
May 17, 2024
The report offers a comprehensive overview of the Chinese luxury travel segment, highlighting its exponential growth trajectory fueled by rising affluence, increased discretionary spending power, and a burgeoning middle class. From opulent vacations in exotic locales to bespoke experiences curated for discerning tastes, luxury travel in China has evolved into a nuanced pursuit of exclusivity, authenticity, and cultural immersion.
Key takeaways
- Attitude shifts: Mature travelers prioritize exclusivity, while the young generation seeks uniqueness. Young generation is drawn to quiet luxury and niche brands that resonate with their identity. Additionally, their preferences are shifting towards community-based experiences and global connections, with less emphasis on social interaction among mature luxury travelers in China.
- Digital influence: The proliferation of digital platforms and social media has shaped consumer perceptions and driven demand for unique, Instagram-worthy experiences. Chinese travelers, often called “digital natives”, rely heavily on online reviews, recommendations, and social media influencers to inform their travel decisions.
- Experiential luxury: Affluent Chinese travelers seek meaningful encounters that foster cultural exchange, intellectual stimulation, and spiritual rejuvenation. Luxury travel is no longer just about opulence; it is about creating memorable experiences that leave a lasting impression.
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