10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Travel Tech Essentialist #145: Keep it Human

  • Mauricio Prieto
  • 27 May 2024
  • 5 minute read
Total
0
Shares
0
0
0

This article was written by Mauricio Prieto. Click here to read the original article

Today’s newsletter covers, among other topics, the importance of proving human authenticity amidst rapid innovation, seizing the opportunity when your Super Bowl moment arrives, the rising demand for LLMO professionals, and strategies for building the travel company of the future. Have a great week, everyone!


Thanks to Travelier for sponsoring this newsletter.

The Connected Trip is Finally Here! With over half a million routes and 12,000 operators worldwide, Travelier, the largest ground & sea transportation B2B platform, is now accepting new travel distribution partners. Expand your travel business by accessing a global network of intercity bus, ferry, train, and shuttle operators. Streamline transportation ticketing with Travelier’s advanced technology, offering real-time data with a single API. Click here for more information.


0. The most clicked link in the previous newsletter

The most clicked link in Travel Tech Essentialist #144 was Reza Sixo Safai’s adaptation of the iPad Pro ad, playing it in reverse [link].

1. Be Ready for Your Travel Tech Super Bowl Moment

HAMA Releases Spring 2025 Industry Outlook Survey Results
Trending
HAMA Releases Spring 2025 Industry Outlook Survey Results

Back in July 2021, I wrote about the importance of travel startups having a strong “Why Now” and asked readers to share examples fitting any of the “Why Now” categories I mentioned. Three years later, I received a response from Jose Luis Vilar, Co-Founder and Chief Product & Technology Officer at Caravelo, which you can read in this guest post: Seizing the Moment in Travel Tech. Jose Luis highlights startups such as Deal Engine, bob, and Caravelo that could ride powerful Why Now waves.

Source: Seizing the Moment in Travel Tech

2. LLMO (LLM Optimization) professionals will be in high demand

Search experiences are moving from link-based answers to direct natural language responses. Marketers will now need to make sure that their brands are presented for relevant prompts and described accurately.

With new challenges come new opportunities. Just as the science of search engine optimization, or SEO, emerged during the era of browser-based searching, a new science of LLM optimization or LLMO, will now emerge — and marketers need to take advantage of it. — Harvard Business Review

In the article How Marketers Can Adapt to LLM, Harvard Business Review discusses how LLMOs can optimize content, strategically add key text sequences, and manage brand representation across multiple LLM platforms to improve visibility and accuracy in LLM-generated responses.

3. Building the travel company of the future

Social media influencers, online reviews, and targeted ads have become major drivers of travel planning, presenting challenges for airlines and hotels. Yet, some are thriving by embracing rapid innovation and adaptation. BCG’s three-year study, Building the Travel Company of the Future, highlights how AI, agility, and innovation are crucial for success in the travel industry. Leaders excel by delivering digital-first journeys that surpass customer expectations, demonstrating commercial excellence with expertise in dynamic pricing and personalized marketing, establishing new standards in travel efficiency through operational innovation, and enhancing resilience with zero-based budgeting and streamlined procurement processes.

Source: BCG: Building the Travel Company of the Future

4. Counterintuitive tips to enjoy your vacation

Jeff Galak, a professor of marketing at Carnegie Mellon University, researches what makes people happy with their consumption habits. Based on his research, he suggests that for a more enjoyable vacation, you should not plan too much, do less of what you usually like, take a break from enjoying yourself, and make yourself do things that are actually uncomfortable. Read + WSJ.

5. Proof of Human

Scott Belsky writes about the rapid pace of displacement of startups in The Law of Displacement Speed & Leveraging Artifacts of Humanity. He writes that fast-paced innovation leads either to commoditization or platform-level displacement and that authenticity becomes crucial in the middle of this chaos. “Artifacts of humanity,” such as unique, human-created elements in digital content, gain importance. He emphasizes the role of Content Credentials in verifying authenticity, enhancing trust, and showcasing the human effort behind creations. This is highly relevant to the travel sector. When travelers know they can trust the reviews, images, and descriptions they see, it enhances their overall experience and satisfaction. While in the future, humans may forge a deep connection with AI, for now, human-human connection still reigns.

6. Travel photos + creative illustrations

A creative mix of travel photos and illustrations put together by Seedily.

Source: Seedily / LinkedIn

7. Dogs flying high at 35,000 feet

In what could mark a new bar for first-world problems, Bark Air launches a private jet service tailored for dogs, with inaugural routes from New York to Los Angeles and New York to London. One-way tickets are priced at $6,000 and $8,000, respectively, covering one dog and one adult passenger. The service features luxury amenities such as car service, concierge assistance, and a crate-free cabin where dogs can relax on seats or play. The VIP (Very Important Pets) experience also includes calming aids, treats, and specialized dog beverage and meal services. The airline already took its first flight from NY to LA, and it was sold out. Bark Air’s first international flight from NY to London will take off on May 30 and is also sold out. Read + The Points Guy and see Bark Air’s introductory video.

8. Fifty Years

Well, the second photo is in a train, not a plane, but fair point (unless you’re a dog flying in Bark Air).

Source: LinkedIn / Alexandra Vukolova

9. Do not complain

Sahil Bloom’s most important rule for life is not to complain about anything. If it’s within your control, do something about it. If it’s not, complaining is just a waste of energy. It’s an important reminder nowadays, as complaining and pointing fingers seem to be the new Olympic sport.

He who blames others has a long way to go. He who blames himself is halfway there. He who blames no one has already arrived. — Chinese proverb

10. M&A, and Deals

  • France-based Travelsoft acquired three travel tech companies: Spain-based TravelgateX, which offers a tech platform that connects travel suppliers with sellers; UK-based Atcore Technology, a reservation and inventory platform for tour operators, and Romania-based Travel Connection Technology a tech platform to integrate contracting, inventory management, sales channels, booking management, and financial accounts. Read +.

  • Montreal-based global ground travel booking platform Busbud acquired South Africa-based Ratality to integrate its revenue management optimization software. Read +.

  • Frank Reeves, co-founder and former CEO of Avvio, launched a €5 million fund calledVoyria to invest in early-stage hotel tech startups across Ireland and the UK.

PS. Community Poll

Last newsletter’s poll asked who the main winners would be in the $105 Billion bill for US Air Travel improvements). Airlines and Airports came in first, with 41% of votes. Passengers (the supposed beneficiaries of the bill) came in last, with 8% of the votes. Full results.

On to this week’s poll, influenced by #8 above…

Loading…

Are you fundraising?

If you are a startup looking to raise a round (from pre-seed to Series D), I can help (for free). Travel Investor Network is a private platform where I recommend innovative travel startups to investors and innovators. If you’re interested, please start by completing this form.


Travel Tech Essentialist Job Board

Explore the 1250 open positions on Travel Tech Essentialist’s curated Job Board and stay ahead of the curve by subscribing to job alerts. Here’s a taste of the jobs on the board:

  • Airbnb | Global Entertainment & Consumer Comms | London

  • Travelperk | Director of Hotel Supplier Relations | Boston · Miami · Chicago · London

  • FLYR | Sales Director | Barcelona

  • Propellic | Account Executive – SEO & Paid Media

→ Join the Talent Network. Hiring companies sometimes ask me to help them find the best talent. If you want me to have you on my radar to introduce you to the right opportunities, join the new Talent Network (it takes 3 minutes).

→ If you’re contemplating a career move, simply curious, or an HR professional seeking job insights, subscribe to my Travel Tech Jobs newsletter.


If you like Travel Tech Essentialist, please consider sharing it with your friends or colleagues. If you’re not yet subscribed, you can do so here:

And, as always, thanks for trusting me with your inbox.

Mauricio Prieto

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Categorizing...

Covivio | Monika Moser

  • Monika Moser
  • 10 October 2025
View Post
  • Categorizing...

#microbiome #mindfulness #qualitysleep #supplements #community #hotellongevity #wellnesshotel #wellnesshotel #germanyluxury #luxurywellness #transformationeconomy | Adam Mogelonsky | 12 comments

  • Adam Mogelonsky
  • 10 October 2025
View Post
  • Categorizing...

“Demand for luxury tourism and hospitality is expected to grow faster than for any other industry segment.” Thank you for the great share Vik Krishnan, Senior Partner and Global Travel & Hospitality… | Stuart Greif

  • Stuart Greif
  • 10 October 2025
View Post
  • Categorizing...

Private Members’ Clubs 2.0 – Evolution Continues

  • Automatic
  • 10 October 2025
View Post
  • Categorizing...

Why AI agents fall short in fragmented hospitality tech—And how MCP fixes this

  • By Stephan Wiesener - Apaleo
  • 10 October 2025
View Post
  • Categorizing...

Ixigo lands $146 million from Prosus

  • By Linda Fox
  • 10 October 2025
View Post
  • Categorizing...

PhocusWire’s weekly travel tech news briefs:

  • By PhocusWire
  • 10 October 2025
View Post
  • Categorizing...

Teaser Countdown Page

  • Franke
  • 10 October 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • The George at Columbia, Tapestry Collection by Hilton, Opens
    • 10 October 2025
  • The Stoneleigh Hotel Announces Renovation
    • 10 October 2025
  • BWH Hotels Shares Development Updates at Annual Convention
    • 10 October 2025
  • A legend takes off again: JP Hospitality launches PAN AM HOTEL – the new brand for airport hotels
    • 10 October 2025
  • Aksaya signs deal with Marriott to open Nairobi airport hotel
    • 10 October 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.