The Power of Play: How We Created The Best Immersive Experience In Vegas – Jen Worthington, Play Social

In this episode, we’re joined by Jen Worthington, co-founder of Play Social. Jen shares her incredible journey from being a film producer to opening the highest-grossing bar per square foot in the country, and now creating unique, playful experiences at the Luxor Hotel and Casino in Las Vegas.

What You’ll Learn in This Episode:

• Jen’s Background and Career Transition (01:19) – how Jen transitioned from a successful film producer to a hospitality entrepreneur.
• Opening the Coyote Ugly Bar (02:01) – the challenges and successes Jen faced when opening the Coyote Ugly bar on the Las Vegas Strip.
• Surprises in the Hospitality Industry (03:25)
• Hear Jen discuss what surprised her about the hospitality industry and how it differs from the entertainment sector.
• The Concept of PlaySocial (05:03) – the mission behind PlaySocial and the creation of Play Playground at the Luxor Hotel and Casino.
• Importance of Play (07:41) – why play matters, especially in a post-COVID world, and how it can combat loneliness and foster community.
• Challenges in Building Play Playground (14:11) – the complex and challenging process of building Play Playground at the Luxor.
• Customer Reactions and Success Metrics (17:06) – how Play Playground measures success through customer reactions, social media, and the importance of laughter and high fives.
• Future Expansion Plans (20:19) – PlaySocial’s plans for expanding Play Playground to other locations, both domestically and internationally.

Tune in to hear Jen’s fascinating story and get inspired by her innovative approach to creating memorable experiences in hospitality. For more information, visit playplayground.com or reach out to Jen directly at jen@playplayground.com.

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This episode is brought to you with support from Sojern. I teamed up with Sojern to study how hoteliers use data to drive revenue and build stronger guest relationships. You can see what we found in this research report: How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands