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Streaming-service Netflix plans to open venues with foodservice

  • Ron Ruggless
  • 18 June 2024
  • 2 minute read
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This article was written by Restaurant Hospitality. Click here to read the original article

Netflix, the video streaming giant, has announced plans for at least two entertainment concept venues, called Netflix House, at shopping centers in Dallas and King of Prussia, Pa., the company said Tuesday.

Los Gatos, Calif.-based Netflix said the venues would open in 2025 and offer screenings of Netflix shows as well as foodservice and merchandise.

โ€œAt Netflix House, you can enjoy regularly updated immersive experiences, indulge in retail therapy, and get a taste โ€” literally โ€” of your favorite Netflix series and films through unique food and drink offerings,โ€ said Marian Lee, Netflixโ€™s chief marketing officer, in a statement.

โ€œWeโ€™ve launched more than 50 experiences in 25 cities, and Netflix House represents the next generation of our distinctive offerings,โ€ Lee said. โ€œThe venues will bring our beloved stories to life in new, ever-changing, and unexpected ways.โ€

Netflix House, which is under construction at both sites, will build on prior Netflix live experiences for such titles as โ€œBridgerton,โ€ โ€œMoney Heist,โ€ โ€œStranger Things,โ€ โ€œSquid Game,โ€ and Netflix Bites.

Netflix Bites was a pop-up culinary space that featured the platformโ€™s chefs in 2023.

The Los Angeles pop-up featured a tasting menu with such chefs as Curtis Stone (โ€œIron Chef: Quest for an Iron Legendโ€), Dominique Crenn (โ€œChefโ€™s Table,โ€ and โ€œIron Chef: Quest for an Iron Legendโ€), Rodney Scott (โ€œChefโ€™s Table: BBQ)โ€, Ming Tsai (โ€œIron Chef: Quest for an Iron Legendโ€), Ann Kim (โ€œChef’s Table: Pizzaโ€), Nadiya Hussain (โ€œNadiya Bakesโ€), Jacques Torres (โ€œNailed It!โ€) and Andrew Zimmern (โ€œIron Chef: Quest for an Iron Legendโ€).

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Mixologists from Netflixโ€™s โ€œDrink Mastersโ€ โ€” including Frankie Solarik, Julie Reiner, LP O’Brien and Kate Gerwin โ€” crafted custom cocktails for the drink menu.

Representatives cited Netflix Bites as a pattern for the menu at the permanent Netflix House foodservice, though they were unable to release further details.

The Dallas Galleria location is under construction on two floors at the northwest side of that shopping center, officials said, and it is expected to open in fall 2025.

โ€œWelcoming Netflix House to Galleria Dallas allows the center to sit at the forefront of the experiential economy, which is such a key aspect of retail today,โ€ said Angie Freed, Galleria Dallas general manager, in a statement. โ€œWeโ€™re focused on giving our guests the best possible experience as they shop, dine and spend time with friends and family.โ€

Galleria Dallas is owned by MetLife Investment Managementย and managed by Trademark Property Group Inc.

Contact Ron Ruggless at [emailย protected]

Follow him on X/Twitter: @RonRuggless

Please click here to access the full original article.

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