Triptease’s guide explores how email marketing impacts the entire customer journey, with practical, real-world examples
Jun 20, 2024
When done correctly, email marketing can deliver a high ROI for hoteliers, with an average return of $42 for every $1 spent on general marketing. While many hotels use email for post-booking communications, few are maximizing its potential to generate revenue and new bookings.
The main issues are lack of access to customer data, outdated technology and limited resources, leading to missed opportunities in email marketing.
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