Ground Up to Gold Standard: How We Built Our Hotel Tech Stack From Scratch – Ed Skapinok, Appellation

In this episode, Ed Skapinok, Chief Commercial Officer at Appellation, shares insights on building a brand new technology infrastructure for a luxury hotel brand from scratch. Listen now to learn about:

• The importance of starting technology projects with the right questions.
• The benefits of having a blank slate to work with and how this approach can be applied to any organization.
• The staggering number of business functions and technology pieces in a typical luxury hotel and how Appellation reduced this complexity.
• The process of evaluating and selecting technology partners, including the importance of having a consultant with relevant industry experience.
• How Appellation’s brand strategy of personalization informs their technology choices and guest experience.
• Integrating all inventory (rooms, dining, spa, experiences) into a single system to improve guest and employee interactions.
•  The challenges and solutions in encouraging staff to use technology seamlessly to enhance guest experience.
• The potential for technology systems to make intuitive business decisions based on comprehensive customer data.
• The importance of building a strong technology foundation to leverage AI and machine learning effectively.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands