Why Thinking Like a Chief Commercial Officer Is Fun (and Profitable) – Kristie Goshow, KSL Resorts

In this episode, Kristie Goshow, Chief Commercial Officer at KSL Resorts, shares insights on the evolving role of the Chief Commercial Officer in the hospitality industry and how a holistic approach can drive innovation, revenue, and guest satisfaction. Listen now to learn about:

• The rise of the Chief Commercial Officer in hospitality – Understand the importance of a holistic view combining sales, marketing, and revenue.
• The power of partnerships and collaborations – Learn how collaborations with brands can enhance guest experiences and create new revenue streams.
• Innovative examples of brand partnerships – Discover real-world examples like the Wonka Room experience and Barbie suites that illustrate successful brand collaborations.
• Financial contributions and revenue opportunities from partnerships – Explore how hospitality brands can benefit financially from partnerships and sponsorships.
• Holistic business thinking in the role of Chief Commercial Officer – Gain insights into how a Chief Commercial Officer can create new demand and revenue streams.
• Utilizing technology to enhance guest experiences – Learn about the use of mobile technology and AI to engage guests and create meaningful experiences.
• Addressing societal issues like loneliness through hospitality – Understand how the hospitality industry can play a role in combating loneliness and promoting wellness.
• The definition of hospitality and its impact on guests, employees, and communities – Hear Kristie’s perspective on what hospitality means and its significance for guests, employees, and the community.
• Making lives better through hospitality – Discover the internal motto “MLB – Make Lives Better” and how it drives the actions and attitudes of hospitality staff.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands