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How Centralizing Revenue Management Enables The Next Wave of Innovation – Dax Cross, Revenue Analytics [Sponsor Bonus]

  • Josiah Mackenzie
  • 27 June 2024
  • 1 minute read
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This article was written by Hospitality Daily Podcast. Click here to read the original article

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This episode is sponsored by Revenue Analytics. 

In this special episode, Dax Cross, CEO of Revenue Analytics, shares insights into the evolution of revenue management in hospitality.

  • [00:22] – Dax’s background and the origins of Revenue Analytics.
  • [03:21] – Overview of Revenue Analytics.
  • [04:14] – The benefits of cross-pollination of ideas from different industries.
  • [05:57] – The transition from a consulting company to a software as a service (SaaS) company.
  • [07:35] – The size and scope of Revenue Analytics’ business in hospitality.
  • [09:01] – Trends in revenue management today.
  • [11:20] – The shift towards “above-property” revenue management.
  • [14:12] – The importance of thinking at a higher level for commercial strategy and how technology can enable this shift.
  • [17:04] – Challenges in managing data and the importance of synthesizing information for better decision-making.
  • [21:00] – Insights from enterprise companies that can be applied to midsize hotel groups.
  • [25:06] – A case study of a midsize hotel group that successfully transitioned to a more automated revenue management system.
  • [27:57] – The importance of building trust in technology and the role of transparency in system recommendations.
  • [30:14] – Advice for overwhelmed revenue managers on how to move towards a more strategic approach.
  • [32:29] – Resources and next steps for listeners interested in learning more.

Resources:

Unlock Rate Confidence: Strategies to Win the Direct Booking Game
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Unlock Rate Confidence: Strategies to Win the Direct Booking Game

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands

Please click here to access the full original article.

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