Luxury has moved away from gold faucets and is now more focused on the expression of individuality
Jul 1, 2024
At the International Women in Travel & Tourism Forum, a panel titled “Diversifying Your Travel Product – People, Places, Perspectives” highlighted a notable shift in recent years: the definition of “luxury” has evolved to prioritize experiences over material items.
Key takeaways
- Travelers are increasingly seeking handcrafted itineraries, off-the-beaten-path destinations and authentic, immersive experiences;
- Convenience continues to be a key factor for travelers when choosing tour operators, with a preference for ease of booking, changing or canceling trips;
- Recent trends include an increase in trips designed for female solo travelers and an increase in off-season travel.
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