Technology has made it possible for hotel sales, marketing and revenue management functions to become more integrated
Jul 1, 2024
Technology has transformed sales processes, enabling sales teams to become more efficient and data-driven while delivering highly personalized experiences throughout the customer journey.
Key takeaways
- Digital marketing strategies such as content marketing, email campaigns, and paid advertising directly support sales pipelines;
- Advanced revenue management systems enable revenue teams, including sales, to dynamically adjust pricing and inventory in response to real-time market conditions;
- This integration requires salespeople to understand the fundamentals of both revenue management and marketing to ensure the right offer reaches the right customer at the right time.
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