CASE STUDY: Hotel and Spa Raises Direct Bookings 70%, Sells 68% More Gift Vouchers with e-Commerce Tech

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Forging a meaningful relationship with guests is something The Coniston Hotel Country Estate & Spa in Skipton, North Yorkshire has always excelled at. A family-run business for more than 50 years, the hotel recently partnered with Journey to revitalize its commercial strategy and grow its revenue from direct business.

From its early beginnings as a farm shop to today’s reputation as one of Yorkshire’s premium destination hotels, The Coniston holds a special place in the hearts of locals and fans of Yorkshire’s stunning countryside. With 70 bedrooms complimented by a 1,400 acre estate featuring private lake, woodland and gardens, The Coniston also provides guests with three F&B outlets, the award-winning Nàdarra Spa, and a range of outdoor pursuits including fishing, guided bike rides, shooting, hiking, and off-road driving experiences.

Louise Bolton, Director at The Coniston and 25-year veteran of the hotel, said: “We didn’t have digital expertise within our business, but knew that we needed to grow that side of our business, especially as we were struggling to attract new customers from a wide age range. Journey has helped us not only devise a strong commercial strategy thanks to its performance team, but activate that plan by working with their digital marketing team and utilizing their technology solutions.”