10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

The Social Hub unveils its ‘next-generation’ room design

  • Lewis Catchpole
  • 8 July 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by HotelOwner. Click here to read the original article

Hybrid hospitality firm The Social Hub has unveiled its new ‘next-generation’ room design set to be launched at its The Social Hub Amsterdam property and later rolled out across its European portfolio.

This next-generation concept is part of the hybrid hospitality leader’s strategy to elevate its offering as it continues to grow its footprint across Europe. A number of ‘premium rooms’ are currently piloted and available for booking at The Social Hub Amsterdam City for stays beginning 20 July.

Following this, over the coming years the design will be gradually adapted and rolled out across the entire portfolio with the brand’s diverse community in mind.

The premium room features include:​

Advertisement
  • Hybrid utility space for two guests to lounge, work and play.
  • King-size bed and choice of pillows, plush chairs and tables to work, study or relax.
  • A spacious bathroom with rain shower and double sink, featuring Zenology toiletries and bathroom tissue
  • produced by The Good Roll with 100% European recycled paper.
  • ‘Clever solutions’ designed to comfortably unwind with the use of warm colour tones, fabrics, wooden floors, dimmable lighting and more. ​

The company said the new room concept is the result of a more than a year-long process to perfect the offering. This includes basing the design research and insights obtained via internal and external surveys, focus groups with staff and guests, design expert consultancies, and more.

Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience
Trending
Hotel Room Service: The Ultimate Guide to Elevate the Guest Experience

The design is being led by Italy’s Rizoma Architetture alongside a curated selection of partners with shared purpose-driven values such as The Netherlands’ DUM Office (chairs) & ByBorre (fabrics), and Denmark’s Kvadrat (fabrics).

Marion Koopman, The Social Hub’s chief operations and commercial officer, said: “After much research done to understand exactly what our varied guest profiles are really looking for, we’ve landed on a new room concept that represents the evolution of our brand’s design experience. Our approach aims to transport guests from ‘we’ community-centric spaces to a ‘me’ zone featuring a more sophisticated and values-driven experience. With this rollout we will also align our hubs to a higher category competitive set which we are aiming to move towards.”

Check out our free weekly podcast

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Hotel Operations

𝗟𝘂𝘅𝘂𝗿𝘆 𝗿𝗲𝘀𝗼𝗿𝘁𝘀 𝗱𝗼𝗻’𝘁 𝗹𝗼𝘀𝗲 𝗴𝘂𝗲𝘀𝘁𝘀 𝗶𝗻 𝗹𝗼𝘄 𝘀𝗲𝗮𝘀𝗼𝗻. They lose reasons to travel. 𝗦𝗵𝗼𝘂𝗹𝗱𝗲𝗿 𝘀𝗲𝗮𝘀𝗼𝗻 𝗵𝗶𝘁𝘀, the pace report thins, and the reflex is… | Nicolas Vorsteher | 129 comments

  • Nicolas Vorsteher
  • 3 October 2025
View Post
  • Hotel Operations

Luxury is not a vibe. It’s a discipline. We talk a lot about luxury experiences like they just happen. But do you know what they’re actually born out of? Repetition. Training. Sweat. Discipline… | Natalia Jaramillo

  • Natalia Jaramillo
  • 3 October 2025
View Post
  • Hotel Operations

6 differences between a hotel and a resort

  • Automatic
  • 3 October 2025
View Post
  • Hotel Operations

Age Discrimination Against Veteran Hoteliers: The Brand Experience Paradox

  • Automatic
  • 3 October 2025
View Post
  • Hotel Operations

HUMANISTIC LUXURY Let’s talk about complaint handling in Luxury Hotels…..Because your teams are tired. Early this week I was running a training for a luxury hotel team, and during the session… | Natalia Jaramillo | 53 comments

  • Natalia Jaramillo
  • 3 October 2025
View Post
  • Hotel Operations

#hospitalityoperations #guestexperience #hoteloperations #personalizedservice #hospitalityconsulting | Carolina Carvalho | 28 comments

  • Carolina Carvalho
  • 2 October 2025
View Post
  • Hotel Operations

“In the flow” or “On the Flow” comments on work

  • Automatic
  • 2 October 2025
View Post
  • Hotel Operations

This Is Where Hotel Teams Win or Lose Today – Shanell Marinuzzi

  • Josiah Mackenzie
  • 1 October 2025
Sponsored Posts
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ

    View Post
  • The Practical Guide to Hotel Automation

    View Post
  • 2025 SOCIETIES Quaterly 3

    View Post
Latest Posts
  • Total revenue management: Hotel upselling across guest touchpoints
    • 3 October 2025
  • Reading Between the Lines: What Hotel Companies Do Not Say About Gender Equality
    • 3 October 2025
  • Sheraton Hotels & Resorts Expands in Malaysia with the Opening of Sheraton Johor Bahru, the City’s New Landmark of Sophisticated Design & Hospitality
    • 3 October 2025
  • How multi-typology strategy is designed to meet traveller demands
    • 3 October 2025
  • First Hospitality Adds Dual-Branded Property in Hometown Hyatt House and Hyatt Place Chicago – Medical/University District
    • 3 October 2025
Sponsors
  • Winning the World Cup of Demand: A Revenue Management Playbook for Major Events – LodgIQ
  • The Practical Guide to Hotel Automation
  • 2025 SOCIETIES Quaterly 3
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.