Camille Girard - 10 Minutes News for Hoteliers

3 min

Open Thynks with Amanda Frank: Commercial Strategy, Thoughtful Tech, and the Future of Hospitality

📈 Amanda Frank, VP of Commercial Strategy at Pallet Hotels, discusses her accidental entry into hospitality and her role in digital transformation. She emphasizes thoughtful technology adoption, highlighting progress over perfection to avoid chaos. Pallet Hotels is expanding in the Northeast, focusing on regional directors managing 10-12 hotels. Excitingly, they're implementing Thynk for an improved sales CRM. Amanda stresses balancing people with innovation, advocating for holistic commercial strategies and building strong brand partnerships.

2 min

The Power of Now: How Hoteliers Can Win by Moving Faster

📈 Hoteliers are emphasizing speed as a critical factor, with rapid responses and personalized proposals essential for success, says Ilaria Marinoni, Head of Sales at Thynk. Repetitive tasks drain energy, while outdated information hinders decision-making. Clean data is now strategic, enabling prompt, precise actions. Technology should enhance, not replace, human interaction, fostering client relationships. Agility is key to sustainable growth, balancing speed with maintaining the human touch.

3 min

How Hotel Sales Teams Can Rebuild Their B2B Pipeline in 2025

📚 Hotel sales teams face decreased inbound leads and slower response rates. B2B buyers now prioritize speed and self-service, often bypassing traditional RFPs with instant comparison tools. Outdated sales processes and scattered data hinder timely responses, leading to missed deals. To rebuild pipelines, teams should adopt opportunity-driven approaches, standardize processes, centralize data, and engage agencies effectively. Fast responses are crucial, as 24-hour delays can cost deals. Proactive strategies and modern tools are essential for success.

2 min

AI in Hospitality: Why Clean Data Comes First

💻 AI in hospitality is transforming the industry. Hotels can leverage AI by centralizing and cleaning their data to identify upsell opportunities, spot booking patterns, and anticipate demand. Training and empowering staff to use AI tools confidently is critical. AI is not about replacing decision-makers but enhancing their capabilities. Despite challenges like labor shortages and rising costs, AI can streamline operations and boost revenue. Investing in data and tech can ensure hospitality remains a people-centric industry.

10 min

The Ultimate Guide to Banquet Event Orders (BEOs) in 2025

📝 Banquet Event Orders (BEOs) are critical documents ensuring flawless event execution by outlining every detail, often deemed essential for complex or high-stakes events like conferences, weddings, or corporate functions. BEOs include event details, contact information, schedules, menus, beverages, layouts, floor plans, and staffing requirements. For efficient BEO management, solutions like Thynk cater to diverse event needs, Tripleseat targets mid-sized venues and catering, and Perfect Venue offers an accessible option for smaller properties. Despite potential challenges such as last-minute changes and miscommunication, correctly crafted BEOs utilizing the right tools can dramatically enhance operational efficiency and client satisfaction.

3 min

How to Access Thynk University & Enroll in a Course

📚 Thynk introduces 'Thynk University,' an online training platform accessible directly from the Thynk Home Page. Users can enroll in courses relevant to their roles for free, with each course containing chapters, lessons, videos typically 2-4 minutes long, and quizzes to reinforce learning. Quizzes, named ‘Thynk about…’, follow each lesson. Courses feature feedback surveys to help improve the platform. Thynk encourages users to leave positive reviews on Hotel Tech Report.

4 min

Why Hotel Sales Teams Only Spend 30% of Their Time Selling – And How to Fix It

In a perfect world, hotel sales teams would spend their days doing what they do best—building relationships, closing deals, and growing revenue. But in reality, they only spend 30% of…

6 min

Fast, Smart, and Personalized: How Hotels Can Win More RFPs

📈 79% of RFPs are won by the first three hotels to respond, highlighting the importance of speed and personalization in securing bookings. Fast, tailored responses, along with follow-ups, enhance conversion rates. Automation, centralized data, and rapid response training are recommended for efficiency. Smart personalization and data-driven optimization strategies, such as monitoring key RFP metrics, can significantly improve proposal effectiveness and win rates. Technology, exemplified by Thynk and Cvent integration, centralizes RFP management, streamlines bookings, generates smart proposals, tracks performance, and strategically declines non-ideal RFPs.

5 min

What is SMERF, and How Can Your Hotel Capitalize on It In 2025?

For hoteliers, filling rooms and event spaces consistently is a top priority. But what if there was a steady, often recession-proof market segment that many hotels overlook? Enter SMERF groups—Social,…

7 min

Understanding MICE in Hospitality: Benefits, Challenges, and Trends

📌 The global MICE market, including Meetings, Incentives, Conferences, and Events, is set to reach $1.4 trillion by 2028. The Grand View Research report estimated this sector at $802.59 billion in 2023, growing at a 9.1% CAGR from 2024 to 2030. MICE events help hotels boost revenue, optimize space utilization, and foster corporate relationships. They also demand operational upgrades and strategic planning to meet client expectations for seamless service and unique experiences. Emerging MICE trends include hybrid events, sustainability, and personalization, shaping the industry's future. Technology, like Thynk Meetings & Events, is crucial for maximizing opportunities in this competitive and evolving market.

Input your search keywords and press Enter.