How We Provide Fully Integrated, Transformational Experiences – Tony Greenberg, SingleThread

In this episode, Tony Greenberg, co-owner of SingleThread, shares insights into the strategy and unique approach that has helped SingleThread become one of the top hospitality businesses in the world.

• Tony’s perspective on the evolving hospitality economy (01:40) – Learn about the shift from material goods to transformational experiences, and the integration of restaurants and hotels in the hospitality industry.
• The role of the inn in SingleThread’s business model (05:25) – Discover how the inn complements the farm and restaurant, and hear about the unique experiences offered to guests staying at the inn.
• The importance of team and culture at SingleThread (20:02) – Explore how SingleThread attracts and retains talented individuals, and understand the significance of humility and compassion in their team dynamics.
• Tony’s journey and partnership with Kyle and Katina (12:30) – Learn about Tony’s background and how he met Kyle and Katina, and hear about the development and growth of SingleThread over the years.
• Feedback and continuous improvement (40:31) – Discover how SingleThread collects and utilizes guest feedback and understand the importance of internal feedback and constructive criticism.
• Future plans and developments for SingleThread (43:14) – Get a sneak peek into upcoming projects and expansions and learn about the vision for creating a cohesive multi-stay experience in Healdsburg.

This is part of our series on SingleThread. Listen to episode 1 here, episode 2 here, and episode 3 here.

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands