Speaking to British Baker, one of Restaurant’s sister sites, Joshua Kleiner, head of operations and marketing at Sandwich Sandwich, revealed that the group would be opening a second outpost in the capital before the end of the year, although is yet to confirm an exact location.
The group will then open a ‘four or five more’ sites in London next year before turning its attention to expanding both across the UK and internationally.
“There is no reason why Sandwich Sandwich will not take over Pret a Manger or Subway,” said Kleiner.
“They are outdated. I believe those companies haven’t changed with the times. People are so fed up.”
Sandwich Sandwich was founded by Kleiner’s father, Nick, back in 2010 as Gotham Sandwich Co. It changed its name in 2012 as part of its aims to expand across Bristol and has since opened sites in Baldwin Street, Queens Road and Park Row.
This Thursday (18 July) will see the brand make its debut in the capital having taken over the former Tossed site at the junction of Gresham Street and St Martins Le Grand in The City.
It comes after Sandwich Sandwich was named the Uber Eats UK and Ireland’s Restaurant of the Year in October last year, securing a prize of £100,000 to invest in the business.
Sandwich Sandwich’s menu includes a range of deep-filled sandwiches that are made to order alongside a range of savoury pastries such as Scotch eggs, sausage rolls and pies, and sweet choices like cheesecake and chocolate brownies.
Sandwich fillings include sliced Southern fried chicken with house coleslaw and spicy Creole sauce; overnight roasted sirloin of beef with red onion, tomato, cheddar and horseradish mayonnaise; and an all-day breakfast with bacon, sausage, egg mayonnaise, ketchup and brown sauce.
