10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
    • CSR and Sustainability
    • Events
    • Hotel Openings
    • Hotel Operations
    • Human Resources
    • Innovation
    • Market Trends
    • Marketing
    • Mergers & Acquisitions
    • Regulatory and Legal Affairs
    • Revenue Management
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
    • 🇫🇷 French
    • 🇩🇪 German
    • 🇮🇹 Italian
    • 🇪🇸 Spain
  • 📰 Columns
  • About us

Guest Post: Hotels playing data catchup…

  • Guest Post
  • 23 July 2024
  • 2 minute read
Total
0
Shares
0
0
0

This article was written by Travolution. Click here to read the original article

image

The sector is currently very polarised in its approach to AI: some hoteliers are very excited about its potential and are trying to run with it, while some are very scared and hesitant. Companies such as Marriott, are using natural search to great effect in some of their brands, while others look on.

The main challenge the industry is facing with AI is around its data, because in general hospitality is quite far behind the curve in the data world and to be able to do anything valuable with AI, you need to have tip top data at your fingertips.

Linked to this are the heightened data privacy issues which come with increased AI use and where, traditionally, the sector has not had a wonderful history with privacy and security. Companies are grappling with how to use personal data ethically and there is not a great deal of guidance on this, they are having to take it case by case.

The hospitality industry needs to not only understand the importance of good data for AI, but also for the effective running of a leading data-driven hospitality company, which presents a new sphere in already complex operations. The travel industry must also prioritise transparent data practices or risk losing consumer trust. Data and AI functions should go hand in hand and to build concrete cloud data environments which are clean, governed and scalable: everything you need prior to AI.

Map of the week: hotel openings – March # 3 2025
Trending
Map of the week: hotel openings – March # 3 2025

The sector is continuing to debate how to bring AI into operations with how AI can take its place within the team. When AI first entered hotels’ consciousness the focus was on the A, not the I and it was centered around replacing team members and the potential for saving money. There’s a clear tension between AI efficiency and maintaining human interactions and some companies are pushing for full automation, while others insist on keeping human elements.

Knowledge is now expanding around how AI can be used and we believe that AI should be treated as an additional team member, not a replacement. We see AI providing efficiency, while the team members are responsible for genuine hospitality, with both parties playing to their strengths.

I’m a little conservative about how I believe AI should be implemented in the luxury space where we are and where a certain level of service is expected. I believe that companies in the luxury space should be very cautious when using AI in something like an auto response bot. This is because, despite all the safeguarding you do, you risk it hallucinating in front of such a valuable audience. One area where a chatbot can be very useful is within a platform are whisper bots or helping new staff access information around operations.

The travel industry is at a crossroads with AI. While some giants like Marriott charge full steam ahead, other smaller or less prepared companies fall behind. The real challenge lies in harnessing AI’s power without losing the personal touch that makes travel special. As AI capabilities grow, so do concerns about privacy and the potential homogenisation of travel experiences. The next few years will be crucial in determining whether AI enhances or diminishes the essence of hospitality and exploration.

Please click here to access the full original article.

Total
0
Shares
Share 0
Tweet 0
Pin it 0
You should like too
View Post
  • Innovation

From TVs to Tech Hubs: Rethinking the Hotel Room Experience

  • Automatic
  • 21 July 2025
View Post
  • Innovation

Rethinking Hotel Tech from the Ground Up

  • Automatic
  • 21 July 2025
View Post
  • Innovation

“Best of Breed”: Stayntouch CRO on Specialization and Innovation 

  • Ellen Meyer
  • 21 July 2025
View Post
  • Innovation

Fix the Data First: Why AI Alone Cannot Solve Hospitality’s Content Challenges | By Simone Puorto and Natalie Kimball

  • Simone Puorto
  • 21 July 2025
View Post
  • Innovation

Nicolas Stachowiak, Ennismore “You need to find a way to make yourself a destination”

  • k.fytaki
  • 21 July 2025
View Post
  • Innovation

Consumer Trends: 2025 Mid-Year Report

  • Automatic
  • 21 July 2025
View Post
  • Innovation

The future of luxury hospitality? | Oliver Corrin

  • Oliver Corrin
  • 21 July 2025
View Post
  • Innovation

We Need to Talk About AI and What It Means for Tourism

  • Cody Chomiak CDME
  • 21 July 2025
Sponsored Posts
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ

    View Post
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers

    View Post
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ

    View Post
Last Posts
  • From TVs to Tech Hubs: Rethinking the Hotel Room Experience
    • 21 July 2025
  • Rethinking Hotel Tech from the Ground Up
    • 21 July 2025
  • Peak Season, Pricey Mistakes: Why Hospitality Businesses Can’t Afford to Ignore Payment Compliance
    • 21 July 2025
  • “Best of Breed”: Stayntouch CRO on Specialization and Innovation 
    • 21 July 2025
  • Fix the Data First: Why AI Alone Cannot Solve Hospitality’s Content Challenges | By Simone Puorto and Natalie Kimball
    • 21 July 2025
Sponsors
  • The Future of Revenue Management Is Strategic Leadership – LodgIQ
  • Influence Society Publishes Q2 Edition of Societies Quarterly for Visionary Hoteliers
  • Case Study: Refinery Hotel Redefines Revenue Management with LodgIQ
Contact informations

contact@10minutes.news

Advertise with us
Contact Marjolaine to learn more: marjolaine@wearepragmatik.com
Press release
pr@10minutes.news
10 Minutes News for Hoteliers 10 Minutes News for Hoteliers
  • Top News
  • Posts
  • 🎙️ Podcast
  • 👉 Sign-up
  • 🌎 Languages
  • 📰 Columns
  • About us
Discover the best of international hotel news. Categorized, and sign-up to the newsletter

Input your search keywords and press Enter.