We Need to Talk About AI and What It Means for Tourism
💻 Travel Manitoba tackles digital challenges with AI by structuring content like FAQs to enhance visibility, using tools like ChatGPT to check response accuracy. They focus on digital inclusion and forming partnerships with authoritative brands. Traditional KPIs like pageviews are shifting to measure influence beyond clicks, using tools like Adara and Sojern. Travel Manitoba emphasizes authentic storytelling to combat AI bias. They monitor AI model citations for content exposure, expanding metrics to include AI influence without clicks.
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