CHICAGO, IL, 16 April 2026 — With just over a month to go before Bad Bunny takes to the stage in Europe, new data from revenue management platform PriceLabs shows huge boosts in demand for short-term rentals in all host cities.
After the popularity of Bad Bunny’s internet-breaking Super Bowl halftime show, PriceLabs data shows booked nights have surged across all the cities on the Debí Tirar Más Fotos European tour, especially in non-Spanish speaking cities where competition for tickets was less intense.
Warsaw, Poland, recorded the highest increase, with booked nights up 431% compared to the same time last year. Düsseldorf, Germany, followed at 340%, while Milan, Italy, saw demand rise by 277%. Marseille, France, and Stockholm, Sweden, also posted strong gains, with increases of 234% and 173% respectively.
Many fans sought tickets in less-popular cities to increase their chances of seeing Benito live, meaning that accommodation needs are higher in cities like Warsaw and Düsseldorf, where fewer local fans will be attending.
Meanwhile, in Spanish cities, where the tour sold out in minutes, demand has also seen growth, though at a slower pace. Madrid is seeing a 77% boost in booked nights, while in Barcelona demand is up 53% vs. the same time last year. With 10 nights scheduled in Madrid and higher baseline tourism in both cities, the effect is spread out more evenly.
Booked rates rise alongside demand
Average daily rates (ADRs) have increased across all cities during tour dates, as competition for well-located rentals pushes prices higher.
Arnhem, Netherlands is seeing the largest increase, with average prices 90% higher than at the same time last year, bringing average nightly prices to $224. This lesser-known city has limited supply to host a large-scale event like this, which pushes prices up fast.
Meanwhile, Warsaw recorded a 76% increase in rates, reaching $155 per night. Madrid and Barcelona posted increases of 27% and 28% respectively.
Despite these increases, some cities remain relatively lower priced. Warsaw ($155), Marseille ($157), and Brussels ($168) offer lower average nightly rates compared with bigger cities, while Warsaw may also benefit from typically lower prices, especially when converted from Zloty to Euros.
Richie Khandelwal, Co-Founder of PriceLabs, commented: “Bad Bunny’s tour is driving sharp spikes in demand across a wide range of European cities. The scale of growth in places like Warsaw and Arnhem shows how global events can quickly reshape local markets.
“For hosts, these spikes underline the importance of responding to fast-moving demand. While many may not be fans or even familiar with an artist like Bad Bunny, his audience represents a huge boost to local economies, which they could miss if they aren’t close to the data or using automation to spot these opportunities.”
Growth in booked nights and average daily rate compared to the same time last year in cities on Bad Bunny’s European tour:
| City | Booked nights growth YOY | Average Daily Rate (ADR) | ADR Growth YOY |
| Warsaw, Poland | 431% | $155 | 76% |
| Düsseldorf, Germany | 340% | $177 | 39% |
| Milan, Italy | 277% | $226 | 25% |
| Marseille, France | 234% | $157 | 8% |
| Stockholm, Sweden | 173% | $237 | 20% |
| Brussels, Belgium | 150% | $168 | 19% |
| Arnhem, Netherlands | 119% | $224 | 90% |
| Madrid, Spain | 77% | $220 | 27% |
| Barcelona, Spain | 53% | $326 | 28% |
| Lisbon, Portugal | 42% | $188 | 19% |
PriceLabs data collected on 25 March 2026, based on public data available on Airbnb, Vrbo, and Booking.com. For more information on PriceLabs’ algorithm and data science, click here.
About PriceLabs
PriceLabs is a revenue management platform designed for all short- and mid-term accommodation, from vacation rentals to hotels, campgrounds, aparthotels and serviced apartments. Since 2014, PriceLabs has helped property managers optimise their pricing strategies using AI-driven automation, market data insights, and flexible customization. PriceLabs currently prices over 600,000 listings globally. Learn more at pricelabs.co.
