Pulse integrates with delivery platforms including Uber Eats, Deliveroo and Just Eat to give restaurants ‘critical insights’ into operations and competitive intelligence so they can increase order volume while optimising on marketing.
Deliverect – which is best known for connecting disparate ordering platforms directly to a restaurant’s POS system – says that restaurants struggle to allocate marketing budgets effectively across multiple channels due to a lack of clear insights into store performance, competitive benchmarks, market dynamics and genuine ROI which leads to ineffective marketing and misused spend.
Pulse’s central platform ‘puts power back into the hands of restaurants enhancing visibility and performance in the crowded delivery landscape for more targeted and successful campaigns’.
According to Deliverect, the new software provides actionable insights that enable restaurants to better understand public perception and competitor strategies, plus tools for thoughtful, real-time decision making to organically boost marketplace position, customer appeal, and visibility.
Key features include a comprehensive overview that allows operators to vie their estate across multiple channels; competitive intelligence that provides insights into marketing tactics and offers being deployed by competitors; and an all-in-one marketing management tool.
“Marketing across multiple third party apps has traditionally been a manual, repetitive process, without any real way of knowing what is and isn’t working. While restaurants depend on delivery apps for crucial revenue streams, understanding where to put that spend––or getting an informed look at returns in aggregate is nearly impossible,” says Deliverect CEO and co-founder Zhong Xu.
“Pulse brings individual store performance and competitive insights together so that customers can optimize their marketing strategies and improve visibility in search results and food categories while managing spend effectively. We’re proud to be empowering this transparency so that the entire ecosystem can be more successful.”
