Marriott International has been expanding the global presence of Marriott Branded Residences, along with enhanced residence owners benefits through ONVIA, the company’s newly integrated owner recognition platform. Earlier this month, Marriott launched ONVIA, its fully-integrated residence owner recognition platform, designed to offer enhanced experiences to owners. ONVIA not only builds on the existing residence owner benefits, it also introduces an array of additional offerings customized for owners.
For around 25 years, Marriott has offered whole-ownership, private branded residences that align with the standard of design and service that Marriott hotels are known for. Marriott has grown its open portfolio by nearly 50% since 2019-end, to stand at 138 open residences currently and a pipeline of 123 projects, highlighting growth of nearly 90% on its existing footprint.
With 16 residential brand offerings, Marriott’s portfolio of branded residences provides a range of lifestyle and location choices across luxury and premium brands, such as The Ritz-Carlton, St. Regis, JW Marriott, Autograph Collection, EDITION and W Hotels.
The company’s branded residence portfolio includes co-located projects with a hotel of the same brand, as well as standalone properties, which comprise roughly 25% of open and pipeline projects.
Since opening its first branded residences in 2000, the sector has witnessed constant growth, expanding opportunities for developers, brands and residents, said Dana Jacobsohn, Marriott International chief development officer, U.S. luxury brands and global mixed-use. “With our wide-reaching brand portfolio, loyal customer base, and global recognition platform, we have not only created an exceptional product offering for prospective developers, but we are well-positioned for continued leadership in the segment.”
Development licensees of Marriott Branded Residences can expect the following benefits:
- Strong brand affinity and buyer confidence from potential home owners across the Marriott Bonvoy portfolio.
- A dedicated team of residential experts providing support in development, operations, sales and marketing.
- Experienced technical services and pre-opening guidance.
- Support from global design team and partnerships with global design firms.
- Seamless integration with hotel systems and programs with co-located projects.
Demand for more branded residences has fueled Marriott’s expansion strategy to expand to new and emerging markets around the world. At present, Marriott’s global portfolio of branded residences stand at 27 open and 41 pipeline properties in Europe, Middle East and Africa; 17 open and 11 pipeline projects in Asia Pacific excluding China; 76 open and 35 pipeline developments in the U.S. and Canada; and 16 open and 35 pipeline residences in Caribbean and Latin America.
