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McCain’s investment into street food start-ups tops £200,000

  • James McAllister
  • 6 August 2024
  • 2 minute read
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This article was written by Restaurant Online Magazine. Click here to read the original article

image

It follows the culmination of the latest Streets Ahead pitch day where seven participants (pictured) presented their culinary concept along with a hero dish to a judging panel of representatives from McCain and KERB+ in hopes of securing up to £10,000 in investment.

Launched in June 2022, the Streets Ahead initiative was born out of a partnership between McCain FS and street food membership organisation KERB with an aim to provide individuals from less-advantaged backgrounds with the opportunity to bring their dreams of becoming a street food entrepreneur to life​​.

Across its first two pitch days, the first held in June 2023 and the second in February 2024, a total of 19 start-up street food business secured investment, reflecting an investment of £146,000 by McCain FS.

Many of those businesses have subsequently gone on to secure weekly spots at KERB’s various lunchtime markets across London. They include Syrian-inspired concept Utopia​​, and palav specialist Samarkand Palav​​.

At the latest pitch day, which was held at Mission Kitchen in London last month, the judging panel decided all participants deserved a level of investment, reflecting an additional £58,000 in funding McCain FS, bringing its total investment in the programme so far to £204,000.

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Four participants secured the maximum investment of £10,000. They included Corn & Crunch, which specialises in corndogs and spiral potatoes; Syrian concept Omama’s Kitchen; Jamaican brand Yardish; and the Turkish-focused Jasmin’s Kitchen.

The remaining three participants each received between £4,000 and £8,000 depending on the individual needs of their business.

Each winning participant invested in by McCain FS will go on to have further coaching with KERB+ to ensure they invest wisely and have the support to move them successfully into the world of street food.

For more information on McCain Streets Ahead campaign, click here​​.​

Please click here to access the full original article.

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