A Frenchman’s Olympics Lessons for Hospitality – Martin Soler

In this episode, Martin Soler, a former hotel general manager who is now a fractional CMO for large travel tech companies and the co-founder of 10minutes.news, shares his observations and insights from the Paris Olympics and how they can be applied to the hospitality industry.

Listeners will learn:

• How the Paris Olympics were surprisingly well-organized and created a fantastic vibe in the city, despite initial complaints and disruptions (01:42)
• The importance of training staff, from police to subway operators, to create a welcoming experience for visitors (03:43)
• The trend of hotels setting outrageous rates for big events, leading to lower occupancy and missed opportunities (04:31)
• The significance of consistent branding across uniforms, signage, and the overall experience, similar to what hotels strive for (07:27)
• The role of technology in creating a seamless experience, such as integrating metro tickets into mobile phones (09:38)
• The shift in luxury brands, like LVMH, moving towards sports and casual wear, reflecting a change in culture and the importance of performance (11:51)

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Music by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands