The latest edition of their Holiday Shopping Guide is packed with statistics and insights to help you plan your holiday marketing campaigns
Aug 27, 2024
TikTok’s 16-page “Holidays For You” guide is designed more like an infographic, with each page packed with a variety of data points.
Key takeaways
- Holiday hashtags and content trends: The first section of the guide explores prominent hashtags and content patterns related to the holiday season, as well as how TikTok users plan to shop and attend holiday events;
- User purchase and engagement insights: The guide also highlights user purchase behavior and engagement within specific shopping categories, providing valuable insights for brands;
- Engagement patterns: TikTok provides an overview of user engagement trends, offering brands strategies for tapping into different behaviors and interests during the holidays.
Get the complete guide at TikTok
