Focus Travel Partnership, the UK’s leading consortium of independent SME travel management companies, has announced Joanne Emerson has been appointed as new marketing, PR & events manager.
Emerson joined Focus 18 months ago as PR & marketing executive prior to her promotion to the management team.
Her previous experience includes sales, marketing & events with 10 years at Uniglobe Preferred Travel, three years with American Express GBT and tenures with a leading law firm and the charity sector.
This news comes after the strategic appointment of Focus CEO, Steve Banks – formally CCO of Agiito – in June, along with implementation & support executive, Victoria Shorrocks who joins the Focus Support team led by ITM award winner and Business Travel People Awards ‘Tech Innovator’ finalist Tony Edge.
Commercial support executive, Lisa Moseling, also joined the Focus Commercial Team led by Dani Ives earlier this year.
As part of her responsibilities, Emerson has taken over the leadership and curation of Focus events from commercial manager, Dani Ives, who continues to establish mutually beneficial supplier agreements shaping the partnership’s unrivalled long-established air fare programme and seeking new opportunities within the supply chain for the overall benefit of Focus TMCs.
She will also continue to oversee the development and execution of marketing and PR strategies to enhance the profile and continued growth of the Focus brand, along with supporting the requirements of its TMCs and Suppliers.
Shorrock’s role includes strengthening the digital capabilities on behalf of Focus TMC Partners, whilst Moseling supports the commercial function of Focus by ensuring there are clear lines of communication and education on suppliers to Focus TMCs, she is the ‘voice of the consultant’ within the Focus central team.
Steve Banks, CEO, Focus Travel Partnership said: “Jo’s promotion to Marketing, PR & Events Manager is well-deserved, and we are confident her creativity and insight will continue to elevate our brand and support our TMC Partners.
“She has been instrumental in delivering exceptional events, including the summer’s Focus Champions Conference and our upcoming Focus Partners Conference, and we are excited to see her take on this expanded role.
“We are equally thrilled to welcome Lisa Moseling and Vic Shorrocks to the Focus central team. Lisa’s operational expertise and Vic’s implementation and technical acumen play pivotal parts in strengthening our partnership as we continue to innovate and support the evolving needs of our TMC Partners and Suppliers,” he said.
“All three appointments will help us strengthen the bright Focus future ahead and ensure that the continued growth and success of our TMC Partners remains our priority.”
