Hospitality management software platform Cloudbeds and hotel distribution solution provider Mirai have revealed its strategic partnership, aimed at transforming how hotels manage bookings, distribution, and marketing.
The agreement will provide joint customers with advanced tools to optimise their direct bookings, streamline their operations, and expand their digital marketing efforts.
By integrating Cloudbeds’ property management system (PMS) with Mirai’s technology, Cloudbeds properties will gain access to Mirai’s robust distribution network and powerful marketing tools.
While the connection enables Mirai to offer its specialised solutions to a larger group of properties, providing tailored services that meet specific market needs.
For Cloudbeds customers, the partnership opens the door to Mirai’s Call Center Service and Digital Marketing Solutions, both designed to drive direct bookings and optimise online presence.
Mirai’s call center service ensures Cloudbeds properties can capture bookings over the phone, offering real-time availability, pricing, and promotions to guests, thereby increasing direct revenue channels beyond digital platforms.
Its digital marketing products, including metasearch advertising, search engine marketing (SEM), and social media campaigns, will empower Cloudbeds customers to engage their target audiences more effectively, reducing their reliance on third-party booking sites.
With Mirai’s expertise in digital marketing, Cloudbeds customers can leverage tailored strategies to enhance their online visibility and drive more traffic to their websites.
Sebastien Leitner, VP of partnerships of Cloudbeds, said: “Our partnership with Mirai goes far beyond a simple integration – it’s a strategic collaboration that harnesses the strengths of both companies.
“By combining Cloudbeds’ global network of hospitality businesses with Mirai’s cutting-edge distribution and marketing solutions, we’re enabling hoteliers to attract, convert, and retain more guests. Together, we’re driving higher revenue and operational efficiency for our customers, setting them up for long-term success.”
Patricia Camba, director of global partnerships & alliances of Mirai, added: “At Mirai, we see tremendous value in partnering with Cloudbeds to elevate our level of commitment and services to the hotelier.
“Cloudbeds’ extensive network of hotel businesses brings us valuable data insights, innovative strategies and unique market challenges that further strengthen our offering and innovation pipeline.
“Our partnership brings new opportunities for joint growth by offering hotels greater efficiency in their distribution strategies with powerful tools to achieve that goal.”
