Hotel brand operating across Turkey and Germany Titanic Hotels has partnered with IDeaS, a SAS company, the world’s leading provider of revenue management software and services, to optimise its revenue strategy across their German portfolio.
Prior to implementing IDeaS G3 RMS, Titanic Hotels Germany relied on manual revenue management processes and siloed internal databases.
The hotel group’s ability to accurately forecast demand at a granular level was limited previously, affecting price decision-making and their ability to capture an optimal mix of demand.
To align with their strategic business goals and address these challenges, Titanic Hotels Germany decided to upgrade and enhance their revenue and operational systems.
Understanding the importance of a well-integrated hotel technology stack, Titanic Hotels’ choice of property management system (PMS) was also a significant factor in their decision to select G3 RMS as they sought a solution to seamlessly integrate and ultimately boost their strategic efficiency.
Titanic Hotels’ now-enhanced dynamic pricing capability leverages real-time market conditions, allowing for precise adjustments driven by in-depth insights into guest behavior and operational processes.
The customisable reporting in G3 RMS also provides detailed data on a property-by-property basis, enabling more strategic and informed pricing decisions.
Antje Kuschel, area revenue manager of Titanic Hotels Berlin, said: “After a rigorous selection process we decided to partner with IDeaS.
“The company’s proven track record in the industry, coupled with their tech’s robust capabilities and ability to deliver significant revenue improvements, made it the standout solution.”
Burak Unver, chief strategy officer of Titanic Hotels Germany, said: “We’re really looking forward to fully realising the benefits of the technology and continuing to provide exceptional guest experiences.
“It’s an exciting time for Titanic Hotels and the adoption of this technology should set us apart and enhance our competitive edge in the German hospitality market.”
Michael McCartan, area vice president, EMEA of IDeaS said: “We’re delighted to have Titanic Hotels’ beautiful collection of properties onboard as we continue to grow our presence in the region.
“I have no doubt their decision to implement G3 RMS will benefit their ability to effectively navigate a fast-shifting market and ultimately drive sustained revenue success.”
