The strategic investment, which sees QSRP acquire a majority stake in the pan-Asian QSR brand for an undisclosed sum, will allow Chopstix to accelerate growth across the UK and Europe.
It comes after Chopstix opened its first site outside of the UK and Ireland last month in Romania with a site on the ground floor of the food court within Bucharest’s Henri Coandă International Airport.
“This partnership will enable us to scale our business and to drive the Chopstix experience to new markets in Europe,” says Menashe Sadik, co-founder of Chopstix
“We look forward to partnering with the team at QSRP and delivering long-term growth and success for both our businesses.”
Launched back in 2014, QSRP has built a diverse portfolio of over 1,240 restaurants, including 144 virtual kitchens, and operates across several countries.
Its brands include Belgium burger brand Quick; French-style taco chain O’Tacos; and Dunkin, the largest coffee and donuts brand in the United States.
QSRP says its investment in Chopstix aligns with its strategy to enlarge and diversify its brand portfolio into key growing QSR segments, and to strengthen its foothold in the UK market.
It is hoped the collaboration will unlock significant value, leveraging QSRP’s industry expertise, operational capabilities and strategic resources to support Chopstix in its next phase of growth.
“This investment is a testament to our confidence in Chopstix’s potential to become a leading QSR player across Europe,” says Alessandro Preda, group CEO at QSRP.
“Together, we will work to elevate the Chopstix brand and bring its delicious and convenient offerings to a wider audience.
“This agreement also marks the entrance of QSRP into the dynamic UK market, extends our brand portfolio into the pan-Asian and healthier-for-you cuisine segment, and strengthens QSRP’s position as a leading player in the European quick service industry.”
Chopstix estate encompasses around 150 sites across the UK and Ireland, the majority operating under its core brand. However, it also owns the Yangtze and Chozen Noodle chains, the latter of which it bought in March 2023.
