The company unveiled Unpack ’25, its annual data-driven look at what motivates travelers and where they’ll go next year
Oct 17, 2024
Expedia Group analyzed first-party travel data, insights from 25,000 travelers, and the latest industry innovations to “unpack” eight noteworthy travel trends for 2025, including Detour Destinations, JOMO (Joy of Missing Out) Travel, and One-Click Trips that take travelers from Instagraming their next trip to booking it.
Key takeaways
- In search of less crowded, lesser-known destinations, 63% of consumers say they are more likely to visit a detour destination on their next trip;
- When traveling, 39% of travelers visit grocery stores or supermarkets, and 44% shop for local products they can’t get at home;
- The top three reasons Gen Z is embracing the all-inclusive era are minimal stress (41%), ease of booking (39%), and because staying at all-inclusive hotels feels luxurious (38%).
Get the full story at Expedia
