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How the TikTok algorithm works

  • Automatic
  • 21 October 2024
  • 1 minute read
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This article was written by Hospitality Today. Click here to read the original article

Giraffe Social Media has created an overview of the key factors that influence the TikTok algorithm, along with key usage statistics and insights

Oct 21, 2024

What drives the TikTok algorithm to promote content to a wider audience? This can be broken down into four main areas: user interaction, video details, device and account settings, and user demographics and interests.

Key takeaways

  • Videos that receive more likes and comments are more likely to reach a broader audience;
  • Using trending audio clips can increase engagement and potentially increase video views by 30%;
  • Users are shown more of the content they engage with, resulting in a personalized feed tailored to their viewing habits.

Get the full story at Giraffe Social

Please click here to access the full original article.

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