Travel technology provider Serko will acquire Sabre’s online booking platform GetThere as part of a new partnership between the two companies
Oct 29, 2024
The $12 million agreement allows New Zealand-based Serko to acquire the GetThere business, including the platform itself and certain related intellectual property.
Key takeaways
- Serko intends to continue to operate and market GetThere under its own brand;
- GetThere is considered one of the pioneers of online corporate booking tools, having originally launched as Internet Travel Network during the early days of online travel booking in the mid-1990s;
- Although recently labeled as “old generation” technology, Sabre has maintained its relevance by continually adding features, including New Distribution Capability (NDC) capabilities and an updated air shopping experience.
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