Louis Vuitton is pleased to announce the ambitious and expansive temporary store opening of Louis Vuitton at 6 E. 57th Street NYC that will feature the American debut of a Louis Vuitton café, chocolate shop, new global culinary concept and an exclusive capsule collection of keepsakes. Opening on November 15th and becoming the largest Louis Vuitton space in the United States, its intention extends beyond retail, encompassing the House of Culture that the brand stands for today.
For more than a century, since the House began selling products in the U.S. from 1898 onwards, Louis Vuitton has forged an incomparable connection to New York, where French art de vivre has been endlessly interpreted with a local influence. The 1980 opening of the first independent store in New York City, on 57th street, established the brand as a preeminent shopping destination.
In such close proximity, this landmark, Art Deco-inspired building has a rich retail history and stands out for the vast window plan that arches across its brick facade. While the exterior architecture and interior floorplan remain unchanged, the renewed store experience is marked by a monumental installation. The entry space opens into a soaring atrium that is heightened by a composition of freestanding sculptures developed with OMA’s Shohei Shigematsu, a New York-based partner of the renowned architectural firm who was responsible for an immersive exhibition around the brand’s history in Bangkok earlier this year.
To mark the opening of Louis Vuitton 57th Street NYC, a capsule collection spanning men’s and women’s ready-to-wear, leathergoods, accessories and gifting will be released as a tribute to the style of New York City. Collector bags include the newly launched Neverfull Inside Out in taxi yellow, the Speedy Soft with yellow lining and playful tags, the Capucines paneled with the city’s skyscrapers, and the GO14 in shimmery light gold. Vivienne returns as a New York State of mind collectible figurine, as well as appearing on small leather goods, a silk bandeau and other items that are perfect for gifting.
Beyond the House’s existing dining concepts signed by globally renowned chefs, the New York café opening with Christophe Bellanca and Marie George sets the stage for a new Louis Vuitton culinary community in which local chefs will thrive under ongoing guidance and mentorship from Arnaud Donckele and Maxime Frédéric.
Fine chocolate has become another expression of the Louis Vuitton savoir faire. Following its success in Paris, Singapore and Shanghai, Le Chocolat Maxime Frédéric at Louis Vuitton opens its first US location and presents a range of signature bars and specialties handcrafted by the renowned chef pâtissier and his team in their Paris kitchens.
Between the store’s engaging spaces and the whimsical world within the café, Louis Vuitton 57th Street NYC is a temporary store that aspires to leave a lasting impression for New Yorkers and travelers alike.
